Pelvi provides accessible, expert-designed pelvic health solutions, offering personalized exercise programs, symptom tracking, and educational resources. Tailored to empower individuals, Pelvi helps patients manage and improve their pelvic floor health from the comfort of home.

Services:
Year:
01 - Challenges

From Vision to Virtual Care

Jennifer is a registered physiotherapist specializing in pelvic health. She combines education, manual therapy, and home exercise programs to help clients achieve their goals. Inspired by her vision, she dreamed of treating patients through an app.

She aimed to create a safe space where patients could identify urinary, bowel, or sexual issues related to the pelvic floor and receive treatment from the comfort of their homes.

Lack of awareness
Breaking the Taboo
Difficulty Staying Consistent
Thorough pelvic health assessment
Personalized treatment programs
Continuous support
02 - Solutions

Launching a Patient-Centered Pelvic Health App

Jennifer was introduced to Twelfth Dream through a mutual connection. Following the LaunchPath framework, we completed the ideation phase, designed the customer journey map, and defined the proof of concept. The minimum viable product was developed and launched within 2 months, followed by a successful marketing campaign.

With this, Jennifer’s dream of treating patients through an app started to become a reality.

Key Features

03 - Execution

Idea to App Journey

We conducted initial research to clarify assumptions and set measurable goals, anticipating many unknowns. Critical features were identified to build the minimum viable product, followed by a quick branding phase. A comprehensive marketing campaign was launched based on insights about the target audience.

Project duration 6 months
Ideation
Branding
MVP Development
Marketing Campaign

Technologies Used

For this project, we leveraged a robust stack of modern technologies to ensure high performance, scalability, and user-friendly experience across web and mobile platforms.

04 - Impact

Turning an Idea into Reality: From App Creation to Marketing Success

Using WordPress gave us access to a variety of pre-built components. We selected a theme that closely aligned with the app’s purpose and enhanced it to meet project specific needs. While hosting both the website and app on a single platform, we transformed the app into a Progressive Web App (PWA), ensuring easier patient future access.

The website was optimized for marketing, and a campaign launched immediately after confirming the app’s functionality. Within just 2 weeks, we had our first client!

A dream became reality
Adaptable technical solution
Rapid time to market

Client Testimonial

Twelfth Dream’s TAAS revolutionized our product development, seamlessly integrating with our team and providing top-tier technical expertise, allowing us to focus on innovation and accelerate our platform’s growth.

Jennifer Jean Louis

Founder of Pelvi

Why It Works

01 - User-Centered Approach
  • Targets real user needs
  • Solves real problems effectively
02 - Risk Mitigation
  • Validates ideas early
  • Avoids unnecessary costs
03 - Iterative Improvements
  • Collects user feedback
  • Enables ongoing enhancements
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