Charlotte Newborn Academy

Charlotte’s Newborn Academy is an online education platform that equips newborn photographers with comprehensive training on posing, lighting, and business-building – delivered through monthly video lessons on web and mobile apps.

Services:

Year:

01 - Challenges

Overcoming Challenges of Building an Online Photography app

To create a successful online education platform for newborn photography, there were challenges such as attracting the target audience, providing training tailored to the diverse needs of photographers, and establishing an efficient and manageable educational system. The design and development team, through a thorough analysis of customer and end-user requirements, was able to identify these challenges and develop appropriate solutions.

Limited reach with one-on-one classes

COVID-19 restrictions in-person sessions

Need for a scalable business model

On-demand video lessons

Web application + Mobile app

Flexible subscription plans

02 - Solutions

Innovative Solutions for Newborn Photography Education

Our team developed a comprehensive online platform tailored to meet the unique needs of aspiring newborn photographers. By leveraging cutting-edge technology and user-centric design, we created a flexible, accessible, and content-rich learning environment that addresses the challenges faced by both the client and end-users.

Key Features

03 - Execution

Development Journey

We developed the platform over 4 months, overcoming COVID-19 disruptions. The project included web and mobile apps, released in August and October respectively. We continue enhancing features based on user feedback.

Project duration 8 months from start

Beta release 4 months from start

Mobile app launch August

Web app release Early October

Ongoing updates Bi-monthly

Technologies Used

For this project, we leveraged a robust stack of modern technologies to ensure high performance, scalability, and user-friendly experience across web and mobile platforms.

React.js

Django

Python

React Native

HTML5

Cloudflare

04 - Impact

Transforming Newborn Photography Education

Charlotte’s Newborn Academy has revolutionized the way photographers learn and enhance their newborn photography skills. The platform’s success is evident in its performance and user engagement.

Rapid User Adoption 1,000+ subscribers

Daily Unique Visits 180+ daily unique visits

Robust Performance 99.9% Uptime

Client Testimonial

They exceeded all expectations, are great with communication throughout the project and truly took the time to get to know us. Know our vision for our software, create a plan to get that made and build something that we can always keep developing on.