Seven elements of a successful website design

In essence, we prefer to see well-coordinated combinations. A beautifully designed website effectively bridges your business to the target audiences, especially in the era when everything is shifting into a digital format. In other words, a website opens up new opportunities for your business. It enhances selling online successfulness. But what ensures a notable victory for a website? Precisely speaking, a successful website with a high conversion rate has laid its foundation on several practical decisions. The aesthetic look, useful functions and SEO contents are the 3 pillars of a successful website design. Keep reading today’s article to find out more.

A home page with a clear message

Your home page creates the initial impression, since it’s what users see first. So, it’s well worth the effort and time to think of and implement the items professionally for the purpose of a satisfying user experience. Not only should it address important information about your niche, but also go well apparently, because users’ decision to leave the homepage or not depends on this. it takes about 1 second.

Answer the primary questions on the home page vividly:

  • Who are you?
  • What do you do?
  • What benefit do you offer?
  • Who are the specialists?

Tip: Encompass contact information, about us, products and services, and such on-demand data on the header and footer menu. Always learn from competitors. Check what most successful converting websites have done.

successful website


The term “website navigation” refers to the links that connect web pages and allow visitors to browse across them. The idea behind navigation concept is that the website should make it easier for people to find material and access it. The interior pages of a website are also easier for search engines to find and index, depending on the navigation. Links assist search engines better, and grasp the landing page’s content and meaning, as well as the relationships between pages and their relevance.

Smooth UX and UI design

The abbreviation UI stands for User Interface. UI Design is a topic that focuses on the fit and beauty in UI design for devices, software, and the web environment, with the goal of providing a more and better use of the desired design and information, as well as a better user experience for the audience. UI design is a subset of UX (User Experience) design, which is mainly concerned with colours and typography or text design. In other words, the UI consists of all the components that allow the user to interact with your system or product, but UX is the user’s overall achievement from their experience interacting with our system or product.

In short, a UI design is usually a combination of the following:

  • Visual design; It means the mood and feeling that we are looking to convey.
  • Interaction design; That is how our design works and its effect on the audience’s interaction with the design and content.


Content marketing is every website’s essential. That is why most sites have a blog section. Great content is fresh, evergreen, easy to read and understand, and informative, so it can actively engage users. Audio, video, and written text are the three types of content. Depending on your readers’ interests, their degree is determined. In addition, learning from rivals is an effective strategy, but copying them won’t do you any good.


Responsive website design is a method of creating web pages that appear well across a wide range of devices and screens. All devices have the same content, design, and performance.
Mobile phones, tablets, laptops, and other devices are now used to access the Internet. When utilising a web page, it should be designed so that the user does not need to zoom in or scroll horizontally, and that the content is readable and the buttons are clickable.
The responsiveness of pages will have a significant impact on SEO. Google gives higher priority to websites that cherish their visitors and have a user-friendly design! This increases your chances of appearing in the first few pages of search results.


Search engine optimization, (SEO to call short), is how accessible and achievable your website is on internet browsers, such as Google Chrome. Building a fully functional website is meaningless if users cannot easily find it on Google. Certainly, improving the site’s rank in SERP is necessary to broaden the audience. It is not a cakewalk and needs progressive effort and intuition. SEO is separated into two primary formats:

  1. On-page: Refers to how optimized the content, internal links, title tags, and keywords are.

If your website is on WordPress, there is a popular plugin named Yoast to track your Seo performance.

  1. Off-page: External actions aid you to boost ranking on SERP. Link building is the backbone of off-site SEO.

successful website


Branding is the sine qua non for your business victory that turns the customers into business advocates. It is a domino chain of actions that are a direct reflection of business identity. In accordance with the brand’s objectives, your virtual presence’ elements (Fonts, colors, the logo, layouts, etc.) should shape a meaningful and beautiful form.


“Don’t judge a book by its cover” is not a practical term. Whether you like it or not, the look matters as performance. Your website is the heart of your digital presence working 24/7. Building a successful website demands concerted effort and knowledge. Digital competition is cut-throat, and making mistakes has inevitable outcomes. Undoubtedly, it would leave you behind competitors. So, it is always good to ask experts. Twelfthdream is an IT firm in Vancouver. We can build a solid website for you from scratch. To begin the process, booking a free discovery call with us is the initial stage. At this phase, we estimate the project timeline and budget according to its scope. Moreover, the TwelfthDream team enthusiastically evaluates all the aspects of your niche to create a fully functional website.

If you don’t have any digital background and are quite fresh to model your business digital home, we suggest using Team as a Service (TAAS). A Team of IT experts who know the ropes will successfully conduct the essentials for you from design to SEO.

Frequently Asked Questions

What is WordPress? WordPress is a free, open-source content management system (CMS). It is a popular and powerful website builder worldwide. Setting up a website in WordPress is fast and easy even for nonprofessionals since there is no need to code. The CMS is replete with many plugins to take advantage of, for example, Yoast for SEO. But do not overuse WordPress plugins because they can slow your website down.

How to create evergreen content? Evergreen content drives traffic and creates value for your website as time passes. Although you have written it months or even years ago, it is still fresh and Seo friendly.

What is SERP? Search Engine Result Pages are Google’s reaction to users’ queries. The content, Google paid ads, Seo, etc. affect a web page to rank higher in SERP.

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