Application marketing strategies for your new app

In this article, we’ll discuss basic application marketing strategies to help you attract more customers. Keep in mind that there are various strategies for application marketing, so in order to achieve your goals, you need to use a diverse combination of effective marketing methods. In fact, to involve a wider audience, you need to choose the best marketing methods. If you need help in mobile marketing, you can contact us. And  read our article to know top 8 app ideas if you don’t have one.

What is a marketing strategy?

An application marketing strategy is a business plan for growing the number of customers who use the services and products of the business. Four items that influence successful app marketing are:

  • Products
  • Prices
  • Location
  • Advertising

app marketing strategies

Most beneficial application marketing techniques

1. Identifying your customers

Each day, around 1000 apps are submitted on the app store. Market analysis will assist you to have a better understanding of application marketing methods, which will increase your customers. Firstly, you should respond to three primary questions about your application marketing:

1. Who are your application marketing customers?

2. When it comes to attracting customers, what is the advantage of your product?

3. How do your competitors engage potential customers?

You can use tools like Google Analytics to analyze your incoming application traffic.

2. Defining KPI

“Key performance indicator” (KPI) refers to ways by which the proper performance of an application is measured. As a result, it’s a key factor to be concerned about for application marketing. You should look into several variables to transform KPI, for instance:

  1. The number of active users in a day, a week and a month
  2. The cost of installing each app
  3. The number of customers
  4.  Interaction with your clients

3. Presenting your app with video content

Certainly, video content is becoming more and more influential every year. A majority of users tend to watch videos rather than using other types of content. Therefore, shooting a short and relevant video with concentration on major attributes of the application has a huge impact on the number of users. Publish the video in the media, after that, you can wait for a positive outcome.

4. Finding your clients on social media

Social media smooth the path to deliver your message to your audience. Furthermore, accessing user’s data is incredibly simple in such a way. Platforms such as Facebook, Instagram, etc. ensure that your content will be indicated to the intended audience effectively, and hopefully they’ll become your permanent customers.

5. Blogging

One of the most valuable strategies that can boost your app marketing is through continuous blogging. Blogging provides the opportunity to communicate with your audience (and possibly customers) in a straightforward method. Creating content of excellent quality, using keywords, and keeping in touch with influencers are all beneficial components that will increase your page visit.

6. Having a good App ranking so people will be encouraged to get it

The higher your app’s ranking, the higher its place in the App store. This would raise downloading in all likelihood. Obviously, the App Store’s reviews and ranking play a crucial role in the success of your app. Users will undoubtedly download an app if it has a high reputation. Therefore, it is important to spend time on Play Store and other alternative Android appstores.

Here are some parameters that obtain score for your app:

1. The app’s title: users will see the app’s name from the outset. The name should be chosen according to the app’s function. Above all, it should be easy to read and understand. Think about the number of characters. The number of allowed characters is different on google play store and apple app store.

2. Description: The description conveys product value to users. Highlighting key factors is not only is helpful to users, but also beneficial to the app store algorithm. It is critical to include keywords in the description of the app.

3. Icon (symbol): One of the main reasons that people click on an item in a search result is the icon. Choose an icon that will accurately represents your app’s value in a single glance. The A/B test is recommended to optimize the icon.

    A/B testing steps

  • Data analysis and collection
  • Making changes
  • Run and test
  • Evaluate the result
  • Implementing changes
  • Start following the test results

4. Screenshots: Upload pictures of the main pages on the app store.

7. Recruit influencers to endorse your mobile application

Influencer marketing helps elevate download and visibility on the app store. Undoubtedly, many users download an application because it was suggested by a person they trusted or followed on social media. Successful business opt to collaborate with influencers who are a good fit for their career. Engagement is a vital aspect of influencer marketing, hence, look for partnership with someone who has a large number of active followers.

8. Make it easy for people to share your app

People look for an app by name or the concept they heard about it through word of mouth. Word of mouth marketing seems to be a convenient way for mobile app marketing. Easy sharing methods such as sharing embedded links in-app via an icon incentivize users to share the product.

Three important questions about application marketing

  1. What is a landing page? One of application marketing strategies is to use the landing page. The landing page is a single page with the content in one sentence in which a simple and concise definition of the application is given. Its sole purpose is to attract the audience and increase communication.
  2. Can the website design increase marketing success? Yes, website design plays an important role in attracting and retaining users. Things like the length of registration process on the site, the complexity of menus, or time-consuming on boarding, etc. are things that can discourage the user from continuing to use your app.
  3. How do you connect with the user after they have installed the application? Two types of communication channels are defined for applications. The first type is push notifications. Push notifications go to the user’s home screen and encourage them to continue using the app(What is push notification and why is it used for?). The second type is in-app messages (tips) on how to use the application.

Email marketing

Create a list of email addresses to update users regularly and send them promotional messages. This type of application marketing increases the user’s returns to the app. You can offer discount on your services to your loyal customers. The important thing is that the forwarding email must be personalized for your app. Email marketing can be conducted via different types of emails.

2 types of emails are:

  • Transactional emails (based on the customer’s integration with a company)
  • Direct emails (only to convey a message, for example a special offer)

push notification

What is a push notification?

Push notification messages consist of written or photo content. Push notifications are sent by a specific website or app through a cell phone or a PC. The aim is providing users with business related notifications. In other words, delivering news about special offers, discounts, and important announcements to target audience is quite satisfactory in this way.

Push notification merits

Here are some of the benefits of push notification. They certainly will help you with your app marketing. For example:

  • growing revenue
  • keeping users engaged with your content
  • driving more traffic (people) to your website

Keep users engaged with the application

“User return” is an indicator that refers to the range of users who continue to use the application after a certain period of time. The probability of re-using the app on the first day after installation is 26 percent, on the seventh day 11 percent, on the twenty-first day 7 percent, and the thirtieth day 6 percent. The user rate of return in different applications is different. It  depends on the type of the app and its use. Retaining old users for a longer period will generate more revenue.


In conclusion, using these techniques has many positive effects on your business. For instance, effective strategies help you involve more audience. Therefore, more revenue and traffic drive to your business.

Twelfth Dream is a mobile app development company based in Vancouver. We offer best marketing strategies which help your app grow on more audience at a brisk pace. Book a discovery call.

Frequently Asked Questions

  • How to advertise my app? There are plenty of ways. For instance, creating video intro to your app, using teasers, and guest blogging.
  • How to price my app? This can vary from one app to another. But app costs are usually between $0.99 to $9.99.
  • What are best apps for email marketing? AWeber and Mailchimp.

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